Tuesday 25 September 2012

Why is the media so powerful? Why do we study it?

Why is the media so powerful? Why do we study it?
We study the media to help us understand how it contributes to society and effects us. It provides us with information from all over the world and helps us learn about different cultures, whether that be musical taste or political views. It has the power to influence everything about us from opinions and views of the world to how we dress. By studying it in detail, you can learn how music or a certain camera angle can influence the way an audience or reader may interpret a scene from a movie or TV show, how certain colours can symbolise different things and evoke different emotions, or how and why certain programs or advertisements can appeal to different age ranges. The media is a record of how times have changed. By looking at newspaper articles from 50 years ago, or by watching one of the earliest "talkies"  we can see how people, and the media along with it, has developed. 
 I think the media is powerful because it is something that can take numerous shapes or forms and it influences our everyday lives in a way that we do not even sometimes notice. I think that the media has the power to influence what we want to do with our lives. We are exposed to the media at a very young age and so it can inspire us to want to be just like the people we perhaps see on television or read about in books. By reading a childhood book that you can relate to immensely may make you aspire to be a children's writer to inspire other children. Our view of the world can be sculpted by how things are presented by media platforms such as the internet or advertising. I think the media presents people with so many amazing opportunities to experience things that we might not have been able to without it. We are aware of all these amazing places outside of our own countries .

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