Advert analysis

Denotation:
de·no·ta·tion

Noun:

The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The action or process of indicating or referring to something by means of a word, symbol, etc.

A denotation is a direct meaning of something not what is assumed by association with a word or a thing. 

Connotation:

con·no·ta·tion

Noun:

An idea or feeling that a word invokes for a person in addition to its literal or primary meaning. The implication of such ideas or feelings

A connotation is an idea or meaning suggested by being associated with a word or thing

For example: 

This is an advert for a 'Eternity' which is a perfume by Calvin Klein. 

Denotations: 

There is a woman holding a child and looking at him. He is looking back at her and has his hands either side of her face.

Both of them are wearing white  

The picture is in black and white. 

The word "Eternity" is written in capital letters at the top of the picture and is in a long thin sans serif font. This is also at the bottom of the page for the words "Calvin" "Klein" and "Perfume". 

There are hills and fields behind the two people   

Connotations:

The word eternity is written at the top in capital letters to show the importance of the word and that that is the name of the product. It shows importance and makes it look strong and ever lasting as the word in its self suggests. This reflects on the product as it is advertising that you can smell it long after it is applied. It makes the product look classy and elegant. The hills and fields gives us the impression that the product has a natural smell and is clean and fresh. This is also shown through the choice of white clothing representing purity.